Ab is a thesis supervisor with a tremendous passion for and knowledge of market research, consumer research, marketing and communications, and the detailed development of entrepreneurial and financing plans. He stood at the cradle of Internet development in the Netherlands for entrepreneurs (1990s last century) and the use of Internet technology in market research (first 10 years of this century). He is currently engaged in the development of virtual reality solutions and neuro-metrics for consumer research, value proposition creation for businesses and retail planning.
He gladly and enthusiastically brings his practical and theoretically based knowledge and experience to inspire and guide his students. You can contact Ab for motivating discussions about the structure and content of your thesis and substantive support in its elaboration into a final document, where theory and practice can be logically united by you. He helps you from finding a subject (brainstorming session), drafting your Plan of Action (thesis plan/project plan), analyses, a implementation plan, positioning, consulting research through argumentation and elaboration to a good final product: a Top Thesis or professional product/portfolio. Of course, he can also work with you on the defense practice and prepare a poster/presentation for this purpose. Also, Ab regularly gives a second opinion on a thesis and he can also help you practice and prepare for your assessment. Even if you did not pass your thesis, Ab can help you with your thesis retake.
Ab encourages you to think structurally and creatively, so that you arrive at the right, sometimes unexpected solutions and can write them down and defend them thoroughly. He is practical and results-oriented and can give you useful feedback on subject areas (at MBO, HBO and WO level) such as: business economics, business administration, business optimization, market research and statistics, marketing and communication, multimedia, computer science, industrial design, IT Service management, Small Business and Retail management, social financial services, business innovation, Automotive Business Management, creative business, internet and internet technology, creation and/or business and financing plan. Ab now has experience with several regular educational institutions (associate degree, college and university) and also with private institutions such as EuroCollege and the NCOI. If you have plans to eventually turn your thesis into a business, Ab will show you ways to make that happen.
Ab supervises from the Zwolle, Meppel region and online.
